Ready To Make 2021
Your BEST Year On Record?

Learn to sell on Shopify and save 61%!!! 

In the last year, Shopify’s share price has more than tripled as Shopify sellers cash in on the massive migration to online shopping…now is your chance to join them!

18 months ago, we decided to test build an online store NOT using Amazon.

Why? Because after Amazon, we believe that Shopify is the next best platform in the world to sell physical products.

If you’ve done (or are going to do) the work to:

  • Identify a product that you want to sell online
  • Source a supplier
  • Build a brand
  • Organise fulfilment

It makes sense to have your products available via your own website as well.

Without knowing a thing about selling on Shopify, within a few months of going live, we broke 5-figures a month in sales, and we learned a LOT of really valuable lessons that we’d like to share with you via a brand new course that you can get access to at a massive discount.

So,what’s Shopify?

Shopify is a platform to sell your own products on the internet, but without involving Amazon, eBay or any other marketplace.

In other words:

  • It’s your website.
  • You have complete control over how everything looks and feels.
  • You own your customers and you can communicate with them however (and whenever) you like.
  • You don’t have to be approved to sell.
  • You can’t get suspended.

For these reasons, behind Amazon, Shopify is the fastest growing platform for selling products online

In fact, Shopify powers:

  • JB-HIFI’s online sales (JB-HIFI is worth $5.5B)
  • Kylie Cosmetics (founded by Billionaire Kylie Jenner)
  • AllBirds shoes (recently valued at $1.4B by Forbes Magazine)
  • Bulletproof Coffee (over $100M in annual sales)
  • GymShark (A fitness brand now worth over $1.3B)

And many other incredible eCommerce businesses.

But it also helps thousands of work-from-home-entrepreneurs who run their own brands from home.

This isn’t a program that you watch…
it’s a program that you do!

This brand new training program is not like anything else we’ve produced.

First, it’s MUCH lighter weight than our Amazon program because selling on Shopify is much simpler.

Second, this program is broken into what we call “work sessions” (rather than lessons) because it’s highly instructional and you can literally do the stuff we’re teaching in real time. When we say step 1 is opening a Shopify account, we will all do that, together, right there and then, during the “Work Session”, and then we’ll go to the next step.

Third, it includes 7 ready-made-brands complete with logos, style guides and sample product photography so that even if you don’t have an online business or products right now, you can still set up a Shopify store as you go through the program and you can change the brand and details later.

It’s the best, safest and fastest way to get started on Shopify, with no risk and no money until you’re ready to go.

At the end of all the work sessions you WILL have:

  • A brand name
  • A logo
  • A style guide for your new brand
  • Your own domain name registered to you
  • All of your legal stuff in place like your “Terms Of Service” and “Privacy Policies”
  • A working Shopify store hosted on your own domain
  • A real payment gateway in place so you can process payments
  • All the special “plugins” to ship things easily and do a bunch of clever marketing stuff
  • Dozens of real products already loaded into your store that you can start selling the next day (for real)

We will do all of these things and a lot more and the only out of pocket expenses (aside from the course) is about $15 to register a domain name for yourself.

Right now is the time to take matters into

your own hands. It’s urgent. Here’s why…

2020 will be remembered as one of the most remarkable in the last 100 years. A lot has changed REALLY quickly.

Like with all change, there have been winners and there have been losers. Sadly, the driving force behind what hit us this year saw a lot of really good people fall on the wrong side of that equation through no fault of their own.

Good people with otherwise healthy businesses got wiped out.

Good workers, who served their employers well, lost their jobs.

But here’s the scary truth…

The blood letting is not over yet.

As Governments pull back their subsidies, the tide will continue to go out and many companies that are still trading on the basis of free money will fall into administration throughout 2021.

It’s going to get bumpy, especially for those who haven’t taken steps to control their own financial future by creating an income that they control.

The 3 Unstoppable Factors That Are Driving A Mega-Trend That Will Define The Next 100 Years Of Business…


Among the biggest winners of 2020 has undoubtedly been those selling almost anything online. In fact, according to McKinsey Research, eCommerce experienced 10 years of growth just in the first 6 months of 2020.

That’s what we call “a tipping point” and they’re extremely rare. This tipping point has
accelerated a Mega Trend that started the day that Amazon started selling more than just books on the internet, way back in 1998.

The question is…

“Is this mega trend of buying everything online here to stay at the levels that we are

currently seeing, or will the tide recede?”

There are three powerful facts that point to the answer being a resounding, “Yes. These changes are here to stay.”

Mega-Trend-Driver #1 – Many Retailers Are Yet To Fail

Sadly, many physical retail stores simply won’t survive this. Their overheads will kill them before they have a chance to find their footing. Just look at some of the recent retailers to fail in Australia over the last year or two, BEFORE all this craziness happened:
  • Jeans West
  • Bardot
  • EB Games
  • Collette
  • Kikki K
  • Harris Scarfe
  • Napoleon
  • Dimmys
  • Ed Harry
  • TopShop
  • Gap
  • Esprit
  • Toys R Us
  • Roger David
These companies all failed and that’s just Australia.

In the US it’s worse. Take a look at this chart from CNBC which shows what’s going on there:

This is going to get very ugly and the knock-on effects will extend far beyond physical

Mega-Trend-Driver #2 – The “Digitally Native” Millennials Are Not Kids Anymore

The days of referring to the Millennials (those born between 1981 and 1996) as “irresponsible kids” are over. Today those “kids” are between 24 and 39 years old and they’re moving into the highest spending period of their lives. They’re buying houses, having families and putting their kids through schools.

But here’s the kicker…

These Millennials are digital natives, meaning they prefer to buy online and there’s 75 million of them just in the US.

For them, buying products online from brands that have zero storefronts, where they’ll never meet an employee in person, is completely normal. These Millennials are hungry for new and innovative companies and they don’t care where they’re based, how old the founder is, or what their nationality is.

We are seeing the true democratisation of retail where reward is being given based on innovation rather than capital.

Here’s a great example of that.

Two Gold Coast mates in their twenties build a $50M/year teeth whitening products business in just 3-years with only $20K in startup money…

In 2014, Nik and Alex, two mates from the Gold Coast, invested $20K of their own money into starting a vegan-friendly, cruelty-free teeth-whitening range of products that included a one-sizefits-all mouth tray and LED kit.

You may have seen celebrities like Kylie and Kendall Jenner and Conner McGregor promoting them on Instagram.

Here’s the facts:

  • They had very little money to start
  • They were both teenagers when they began
  • They come from the humble “GC”, long the laughing stock of Australian business

None of that stopped them from building a remarkable business that made them the youngest ever people to be added to the Australian Young Rich list with a combined fortune of $46 Million dollars. All from teeth whitening kits that are sold to the world through sheer determination, innovation and will.

Mega-Trend-Driver #3 – Buying Online Saves Time, Is Less Expensive & Is Often A Better Experience

As much as we love reminiscing about simpler, slower times, those days are gone. Our lives are now fuller and busier than ever before and that isn’t going to change. Online retailers don’t just sell us products and services, they sell us time.

Who has the time to load their kids into the car, find a park, drag the kids around a shopping mall, bribe them to behave while you shop, then repeat the whole process to get home again?

In addition to time and convenience, because online retailers don’t have the advantage of their customers coming into stores and having sales people “sell them a product”, they’ve had to innovate in ways that today make buying from them better.

For example, online retailers simply can’t afford to sell bad products in the first place because customers will just return them and write a bad review online, which is akin to erecting a billboard outside a physical retailer’s business that says, “Don’t shop here!”

In addition to all of that, buying online is almost always cheaper because they don’t have the overheads that traditional retailers carry. They have fewer employees and the require no expensive retail space.

Just like Tesla cars, iPhones and electric toasters are better than what was before them, online shopping is a better way to acquire the things that we need to live our lives. That fact is a guiding principle of capitalism. Money will always move toward efficiency.

If you want to be ahead of a mega trend and get the wind at your back (instead of in your face the whole time), be where efficiencies are being created.

Why I started a Shopify store…


For those of you that don’t know my story, I’m a single mum from the Gold Coast with two boys under 5, so I know better than most the meaning of “time-poor”.

My #1 reason for starting a side-hustle on Shopify was to provide a stable future for my kids and to do it around something that I genuinely enjoyed.

My idea was really simple. I wanted to sell fashionable “Blue Blocker Glasses” for women because:

  • Sleep issues related to digital device usage at night is a rising problem
  • Most blue blocker glasses are just flat-out ugly.

“Blue blocker” glasses block the blue light that is emitted from electronic devices like iPads, laptops and TVs – all of which interrupt our sleep, age us prematurely, and cause long term health problems.

Within 6-months of launching my store and turning on my advertising, I:

  • Had my first 5-figure month
  • Built a genuine social media following of more than 4,000 people
  • Expanded my range into mens and kids glasses
  • Had loads of fun and built something that I’m truly proud of

Pretty inspiring right?

So what’s in the course, how much is it,

and when will it be ready?

This course has already begun filming and it will be completely shot by early December 2020. It will be edited and ready for distribution by mid-to-late January.

We are planning on releasing it publicly in 2021 at USD $997, but as an existing Reliable Education subscriber, you can pre-purchase the program now for only USD $397. That’s a massive 61% off and you only have to wait a few weeks to get it.

But this offer is only open until Sunday December 6th, 2020 and then it’s gone.








Here are just some of the materials covered:

  • Why now & why Shopify
  • Choosing what kind of brand you want to build
  • Choosing your brand kit (or use your existing brand) so that we can design your Shopify store properly. We have 7 already prepared brand kits for you.
  • Choosing a business name
  • Purchasing a domain name
  • Opening your Shopify account• Setting up your Shopify store and adding products (don’t worry if you don’t have products yet. We’ve got you covered).
  • Connecting your domain to Shopify
  • Picking a Shopify “theme” so that your store looks awesome!
  • Installing your Shopify theme
  • Setting up your payment options: Which payment gateway? Should I offer “Buy Now Pay Later” – if yes, which one?
  • Prepare your Legals. Terms Of Service, Privacy Statement, Shipping Terms, Return
    Policies and more. Don’t worry, this will take minutes with what we will show you. Not weeks!
  • Creating your first Shopify pages. Your Home, Products, About Us & Contact pages.
  • How to add “Apps” to your Shopify store to make daily tasks super easy. Things like printing shipping labels, creating special offers and more!
  • Discover the “Trinity Formula” of Shopify profits. If you don’t understand these three key levers, and how they work together, you will struggle to build a profitable and valuable business on Shopify.
  • Making an awesome logo in 5 minutes. This hack will blow your mind.
  • Customising your new logo using your brand style guide (created in session #1). You won’t believe how fast and easy this when you know what the pros know.
  • Setting up a fulfilment service. Who’s going to store and send your stuff? You? A third party logistics company (3PL)? Are you going to DropShip? Maybe you could use Amazon’s fulfilment services? All of this will be explained and done during this session.
  • Postage. If you decide to ship yourself (to save big bucks at the start), we will show you how to integrate your Shopify with Australia Post or several other courier companies as well. You won’t believe how easy this is these days – once you know the tricks of the trade that we will reveal during this session.
  • Setting up shop and adding your first products. Yes! We will actually load REAL products into your store right there in front of you. Products that can now be purchased from your store and shipped.
  • Editing listings. Finally, we will show you how to EDIT your listings and optimise them over time.
  • Discover how I crowd-sourced hundreds of pieces of amazing social media content from professional influencers from around the world.
  • See the real emails and process that I used to generate massive interest in my products, mostly without paying a cent in sponsorship and endorsement fees.
  • Discover how I got hundreds of stunning free photos and videos of my target audience actually using my products.
  • See the game-changing “automated social funnel” that I used to build huge buzz about my brand before it had any traction at all.
  • Discover *what* email sequences you need to automate your Shopify store. Welcome emails? Cart abandonment emails? Nurture emails? And more!
  • Learn what plugins the pros use to automate and tweak those flows and get them set up during this session!
  • Discover what an “up-sell” is, when to use them and how to set one up in your Shopify store.
  • Discover what a “down-sell” is, when to use them and how to set one up in your Shopify store.
  • Learn what makes a good up & down-sell and see them in my own Shopify store.
  • Setup your first up and down-sells during this session.
  • Discover the bigger game of all businesses which is the exit. You will hear from seasoned entrepreneurs on why you should always build-to-sell (even if you don’t intend to) and what the key drivers of value are.
  • Discover why Shopify stores are usually valued at considerably more than marketplace businesses like Amazon or eBay businesses and how to sell one once you’ve done the work if you want to.

And! If you join before 6th December
You’ll get two more bonuses


Bonus 1

Webinar hosted by Haley on dropshipping and why it’s a great model right now to get started. Even if you don’t have a product, a brand or cash. This is the perfect model to start up quickly, see what works and where it will take you.


Bonus 2

A dedicated webinar by Haley to with the aim of getting you started and on the right track from the very start. This webinar will dig deep on product selection process and then go into the metrics you need to be monitoring like Average Order Value.


It’s time to get yourself booked in!

This program will get you live on Shopify quickly, smartly and without needing anything to begin with in terms of a brand or products.

It is a “follow the bread crumbs” way to develop a real and scalable business in 2021 that is sitting at the forefront of an unstoppable mega-trend.

Click below and join Shopify School today!