Email 1

We’ve been talking about it now for months and today (finally) we are excited to announce that we’re launching our first ever “Shopify Challenge”.

And the best thing is, it’s 100% free! So what is Shopify?

Shopify is a platform to sell your own products on the internet, but without involving Amazon, eBay or any other marketplace.

In other words:

  • It’s your website.
  • You have complete control over how everything looks and feels.
  • You own your customers and you can communicate with them however (and whenever) you like.
  • You don’t have to be approved to sell.
  • You can’t get suspended.

For these reasons, next to Amazon, Shopify is the fastest growing platform for selling products online.

In fact, Shopify powers:

  • JB-HIFI’s online sales (JB-HIFI is worth $5.5B)
  • Kylie Cosmetics (founded by Billionaire Kylie Jenner)
  • AllBirds shoes (recently valued at $1.4B by Forbes Magazine)
  • Bulletproof Coffee (over $100M in annual sales)
  • GymShark (A fitness brand now worth over $1.3B)
  • And many other incredible eCommerce businesses.

The success of Shopify sellers has also been reflected in Shopify’s share price. In the last 3 years, Shopify stock has grown from around $46/share to over $900/share at the time of writing this!

This kind of trend line is what smart entrepreneurs look for.

But why has Shopify done so well?

According to McKinsey, since the world got turned upside down at the start of 2020, eCommerce experienced 10 years of growth in 6 months. Like Zoom, Shopify was in the right place at the right time and now it’s your time to get in early on this rising mega-trend.

Get in on this mega-trend now, for FREE, via a *genuinely* unique learning process…

Are you tired of watching hours of webinars and training videos in the dark, all on your own, but doing nothing that is getting you closer to the extra income you crave?

Do you want to make 2021 *the* year that you turn it all around because, well, let’s face it, 2020 was a shocker!

If that’s you, this challenge will be a game-changer.

For the first time ever, we are throwing away the concept of webinars, and instead, we are going to take hundreds of people through a series of 90-minute “Work Sessions” on Zoom where together as a group, we DO THE ACTUAL WORK to build the thing we are talking about.

In this case, we will all be building real and working Shopify stores, complete with products that you can make money from right away.

That’s right…

When we say step 1 is opening a Shopify account, we will all do just that, right there and then, during the “Work Session”, and then we’ll go to the next step.

At the end of the 8 work sessions, spread over 12-days, you WILL have a working Shopify store, hosted on your own domain that we will register with you, and it will even be loaded with REAL PRODUCTS that you can start selling the next day.

And it’s all free (except for $15 that you’ll need to pay the hosting provider to register your domain name).

This program will be run by a friend of mine, who you’ll meet via email in the next few days. Her name is Haley Hughes, and she’s awesome.

Here’s the high-level overview of what you’ll get:

  • 8 x LIVE coaching sessions where you will actually build your own Shopify store during the Zoom calls, even if you have no product, no existing brand, and no online selling experience.
  • Checklists and other resources delivered to your inbox every day.
  • Regular SMS reminders to complete various micro-tasks so you finish the challenge with the result you want.
  • This challenge is run by a single mum of two so it’s perfect for busy parents, full-time employees, or both!

Registration is open for a limited time and then we are closing it. This is the ONLY challenge of this kind that we are running this year.

Email 2

My name is Haley. Last week Adam emailed you about our upcoming Shopify Challenge and I’m so excited to meet you.

So let me tell you about the challenge.

It’s a 12-Day program where over 8 live work sessions on Zoom, we will be building Shopify stores with our students while they are on the call and it’s completely FREE.

Today I thought I’d take a moment to introduce myself and to show you my actual Shopify store and what I sell.

I’m a single mum of two boys and my Shopify store went from $0 to $25,000/month within 6 months of me turning on my store’s advertising…

First of all, I want you to know that I know what being busy means. I am a single mum of two beautiful boys.

Raising two kids, doing school runs, holding down a job AND building a side-hustle is brutal at times.

What kept me going was my reason for going it all.

Simply put, I *had to* to find a way to make my own money so I did, and that way was Shopify.

So what do I sell?

In short, I sell fashionable Blue Blocker glasses (eyewear).

“Blue blocker” glasses block the blue light that is emitted from electronic devices like iPads, laptops and TVs – all of which interrupt our sleep, age us prematurely, and cause long term health problems.

I looked at what was selling well in the US using Google Trends, and Blue Blocker Glasses was something that caught my interest. It was a small item. It was easy to source. I like fashion. The margins are great.

Here’s a little video that show my glasses and how they work.

Within 6-months of launching my store and turning on my advertising I:

  • Broke $25,000/month in sales
  • Built a genuine social media following of more than 4,000 people
  • Expanded my range into mens and kids glasses
  • Reduced my customer acquisition cost by over 50%
  • Had loads of fun and built something that I’m truly proud of

Today I am well on my way to an annual profit of $300,000 and my goal is to sell the business in 2021/2022 for over of $1M.

Invite You can see my Shopify store here.

Here are a few shots of some of my happy customers, influencers who have promoted my products around the world, and the products themselves:

I sucked at first!

Before I go on, I want you to know that I SUCKED at first!

With great intentions and many misplaced ideas, I launched the store and completely screwed up almost everything.

To help me out, I hired experts to coach me one-on-one.

It wasn’t cheap, but before long I started learning the language of Shopify:

  • Average Cart Value
  • Conversion Rates
  • Cart Abandonment Rates
  • Up-sells
  • Down-sells
  • Order bumps
  • Life Time Value
  • Cost Per Acquisition
  • And much more.

This was a whole new world to me and at times, I thought my head was going to explode.

The more I got into it though, the more I began to discover why so many brands were using this incredible platform.

Let me show you how for free…

Starting on Monday the 2nd of November, I will be kicking off a completely free 12-day group coaching program where everyone, even if they have no brand or product at all, will finish with a live and operational Shopify store – so long as they do the work.

If you’re tired of watching hours of webinars and training videos in the dark, all on your own, but doing nothing that is getting you closer to the extra income you crave, then this challenge will be a game-changer.

There are no “webinars” where you sit and just listen, instead, I am going to take hundreds of people through 8 x 90-minute “Work Sessions” on Zoom where together as a group, we will DO THE ACTUAL WORK to build the thing we are talking about.

In this case, we will all be building real and working Shopify stores together, complete with products that you can make money from right away.

When we say “step 1 is opening a Shopify account”, we will all do that, right there and then, during the “Work Session”, and then we’ll go to the next step.

At the end of the 8 work sessions, spread over 12-days, you WILL have a working Shopify store, hosted on your own domain that we will register with you, and it will even be loaded with REAL PRODUCTS that you can start selling the next day.

And it’s all free (except for $15 that you’ll need to pay the hosting provider to register your domain name).

Here’s the high-level overview of what you’ll get:

  • 8 x LIVE coaching sessions where you will actually build your own Shopify store during the Zoom calls, even if you have no product, no existing brand, and no online selling experience.
  • Checklists and other resources delivered to your inbox every day.
  • Regular SMS reminders to complete various micro-tasks so you finish the challenge with the result you want.
  • This challenge is run by me, a single mum of two so it’s perfect for busy parents, full time employees, or both!

Registration is open for a limited time and then we are closing it. This is the ONLY challenge of this kind that we are running this year.

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